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| FEATURE GUEST ARTICLE The Two Interrelated Tasks of Real Web Marketing by Scott T. Smith, PromoMinder & Copywriting.net, Publisher of 'Starting Point' Newsletter
As you market on the Web, there are two things you should always keep in mind: 1. Not every lead turns into an immediate sale (or any sale at all...) 2. Your Web sales process can always be refined People get very excited when they first generate a lead online. After all, this lead may very well BUY! But here's why they shouldn't just sit back and wait for the virtual terminal to 'ring'. The Internet is a very compelling environment. That lead can easily get distracted and pulled away to somewhere else, and the result is often... no sale. Of course lots of things factor into this: the strength of the words on the Web page, the clear sales path through the Web site, the professionalism of the site design, the right price for the product or service, and so on. All of these are specific elements that can be tested and refined for better results. But the reality is that not every lead you generate will become a paying customer. And you shouldn't worry about it. What you should do is view your Web marketing in terms of two separate, closely related tasks: 1. Getting an increasing number of leads through your Web site doors 2. Converting an ever-increasing percentage of these leads to sales These are the two interrelated tasks of real Web marketing. Concentrate your energies here, refine your processes, and you cannot help but succeed. ----------------------------------------------------------- ... 'Make Profit Happen' ... |
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